IIFYM vs. Clean Eating Debate
The debate surrounding the two dieting approaches, if it fits your macros (IIFYM) and ‘clean eating’ is one that is unlikely to be resolved. People tend to classify themselves in...
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bodybuilder
Meet Logan Franklin!
Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an...
10 REASONS WHY YOU'RE NOT PUTTING ON MUSCLE!
So your putting in the time but your not seeing results? Here we identify 10 common reasons why people fail to put on muscle:Your nutrition is inadequate. Muscle development is...
Health & Fitness Myths Debunked!
There are SO many nutrition and training related myths out there! Here we debunk what we believe to be some of the most widely believed (and frustrating) myths in the...
Build great abs with Calum Von Moger!
Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger training in the Hyper Yellow...
How to avoid and treat bodybuilding related stretch marks
Stretch marks, or striae, appear as pink/purple streaks on the skins surface and are associated with rapid growth or weight loss often experienced during pregnancy, growth spurts and bodybuilding. They...
Adam Rochester steps it up at the IFBB
We are proud to announce our boy Adam Rochester placed second at the Victorian IFBB Junior Titles last weekend!Pictured: Adam Rochester centre stage at the IFBBAdam prepped for 16 weeks...
Strong Lift Wear Flex Compression Pants
Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates, provided more coverage, maintained functionality...
Why you should consume coffee more often!
The health benefits of coffee are widely advertised and indeed caffeine is a common ingredient found in most pre-workouts, but what exactly are the benefits to lifters? We have listed...
Phil Heath is Mr. Olympia 2014!
Phil Heath has definitely earned his title of 'Mr. O' having now won his fourth Mr. Olympia title!Pictured: Phil Heath 2014 OlympiaHow deserving was he though? Competition was extremely close...
Phil Heath vs. Kai Greene... Mr. Olympia 2014
Its that time of the year again and we are excited to see the greatest bodybuilders in the world right now battle it out for that number one spot!At this...
Grow your calves with these calf training tips!
It is important to know that the size of your calves is greatly influenced by your DNA, however knowing this should not deter you from training calves but make you...