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Health & Fitness Myths Debunked!
There are SO many nutrition and training related myths out there! Here we debunk what we believe to be some of the most widely believed...
Build great abs with Calum Von Moger!
Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger...
How to avoid and treat bodybuilding related stretch marks
Stretch marks, or striae, appear as pink/purple streaks on the skins surface and are associated with rapid growth or weight loss often experienced during pregnancy,...
Adam Rochester steps it up at the IFBB
We are proud to announce our boy Adam Rochester placed second at the Victorian IFBB Junior Titles last weekend!Pictured: Adam Rochester centre stage at the...
Motivational training video featuring Calum Von Moger!
If your lacking motivation to hit the gym- what are you waiting for!? Its time to #RISENGRIND!Check out our latest training video featuring Calum Von...
Strong Lift Wear Flex Compression Pants
Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates,...
Why you should consume coffee more often!
The health benefits of coffee are widely advertised and indeed caffeine is a common ingredient found in most pre-workouts, but what exactly are the benefits...
Phil Heath is Mr. Olympia 2014!
Phil Heath has definitely earned his title of 'Mr. O' having now won his fourth Mr. Olympia title!Pictured: Phil Heath 2014 OlympiaHow deserving was he...
Phil Heath vs. Kai Greene... Mr. Olympia 2014
Its that time of the year again and we are excited to see the greatest bodybuilders in the world right now battle it out for...