Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an impressive history of achievements, we caught up with Logan to know more about his attitude towards training and the...
We are proud to announce our boy Adam Rochester placed second at the Victorian IFBB Junior Titles last weekend!Pictured: Adam Rochester centre stage at the IFBBAdam prepped for 16 weeks for this competition and it had been three years since he last stepped on the competitive stage!Pictured: Adam Rochester...
Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates, provided more coverage, maintained functionality and supreme aesthetics. So after endless hours of designing, testing materials and sampling the final product, we are proud...
The health benefits of coffee are widely advertised and indeed caffeine is a common ingredient found in most pre-workouts, but what exactly are the benefits to lifters? We have listed four reasons why you should consider consuming more coffee!Pictured: SLW athlete Eddy Ung Coffee increases adrenaline in the body...
Phil Heath has definitely earned his title of 'Mr. O' having now won his fourth Mr. Olympia title!Pictured: Phil Heath 2014 OlympiaHow deserving was he though? Competition was extremely close this year with many differing opinions of who should have won the 2014 Mr. Olympia title! Results were as follows:Phil...
It is important to know that the size of your calves is greatly influenced by your DNA, however knowing this should not deter you from training calves but make you train them harder and smarter in order to grow them to their full potential (and then some!).Pictured: SLW athlete...
