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Why Training for Non-Aesthetic Purposes Could Help You Build a Better-Looking Physique

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When gym rats first discover the world of exercise and nutrition, it’s always because they are interested in losing weight and/or building a better physique....

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Motivational training video featuring Calum Von Moger!

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If your lacking motivation to hit the gym- what are you waiting for!? Its time to #RISENGRIND!Check out our latest training video featuring Calum Von...

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Strong Lift Wear Flex Compression Pants

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Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates,...

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Why you should consume coffee more often!

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The health benefits of coffee are widely advertised and indeed caffeine is a common ingredient found in most pre-workouts, but what exactly are the benefits...

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Phil Heath is Mr. Olympia 2014!

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Phil Heath has definitely earned his title of 'Mr. O' having now won his fourth Mr. Olympia title!Pictured: Phil Heath 2014 OlympiaHow deserving was he...

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Phil Heath vs. Kai Greene... Mr. Olympia 2014

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Its that time of the year again and we are excited to see the greatest bodybuilders in the world right now battle it out for...

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Grow your calves with these calf training tips!

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It is important to know that the size of your calves is greatly influenced by your DNA, however knowing this should not deter you from...

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Leg day annihilation! Try these tempo-style barbell squats!

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It's a sin to skip leg day, so what do you do when you hit a plateau or feel like switching up your routine? Add...

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The best exercises to tone your bottom!

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One of the simple pleasures of life is a well-rounded derrière, and just how to develop the perfect bottom is a popular topic amongst women. We decided to...

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