People often gauge progress by monitoring weight, physical appearance, BMI and even clothes sizes, but not by body fat percentage. The body fat percentage is one way to measure fitness level, since it is the only method of body measurement that calculates one’s body composition without regard for weight or height.There are two categories of body fat in the [...]

People often gauge progress by monitoring weight, physical appearance, BMI and even clothes sizes, but not by body fat percentage. The body fat percentage is one way to measure fitness level, since it is the only method of body measurement that calculates one’s body composition without regard for weight or... People often gauge progress by monitoring weight, physical appearance, BMI and even clothes sizes, but not by body fat percentage. The body fat percentage is one way to measure fitness level, since it is the only method of body measurement that calculates one’s body composition without regard for weight or...

Read more >
By
The debate surrounding the two dieting approaches, if it fits your macros (IIFYM) and ‘clean eating’ is one that is unlikely to be resolved. People tend to classify themselves in one of the two categories however each person’s interpretation of the two methods has varied in almost every individual I have questioned.IIFYM is a concept widely used in the bodybuilding [...]

The debate surrounding the two dieting approaches, if it fits your macros (IIFYM) and ‘clean eating’ is one that is unlikely to be resolved. People tend to classify themselves in one of the two categories however each person’s interpretation of the two methods has varied in almost every individual I... The debate surrounding the two dieting approaches, if it fits your macros (IIFYM) and ‘clean eating’ is one that is unlikely to be resolved. People tend to classify themselves in one of the two categories however each person’s interpretation of the two methods has varied in almost every individual I...

Read more >
By Josh Leader
Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an impressive history of achievements, we caught up with Logan to know more about his attitude towards training and the tools he uses to succeed in the world of bodybuilding.Why do [...]

Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an impressive history of achievements, we caught up with Logan to know more about his attitude towards training and the tools... Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an impressive history of achievements, we caught up with Logan to know more about his attitude towards training and the tools...

Read more >
By
Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger training in the Hyper Yellow Lift ShortsCalum performed the following ab exercises as quickly as he could, one after the other in a circuit fashion. He then rested for 3 [...]

Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger training in the Hyper Yellow Lift ShortsCalum performed the following ab exercises as quickly as he could, one after the other in a circuit fashion.... Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger training in the Hyper Yellow Lift ShortsCalum performed the following ab exercises as quickly as he could, one after the other in a circuit fashion....

Read more >
By
Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's though, they've been designed from scratch to hit all the points you've told us you want! They feature:Made from our much loved CoolTech material they are moisture-wicking so you feel cool [...]

Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's though, they've been designed from scratch to hit all the points you've told us you want! They feature: Made from our much loved CoolTech material they... Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's though, they've been designed from scratch to hit all the points you've told us you want! They feature: Made from our much loved CoolTech material they...

Read more >
By
Just added to your wishlist:
My Wishlist
You've just added this product to the cart:
Go to cart page