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Lets Talk Body Fat Percentage

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People often gauge progress by monitoring weight, physical appearance, BMI and even clothes sizes, but not by body fat percentage. The body fat percentage is...

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IIFYM vs. Clean Eating Debate

By Josh Leader

The debate surrounding the two dieting approaches, if it fits your macros (IIFYM) and ‘clean eating’ is one that is unlikely to be resolved. People...

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Meet Logan Franklin!

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Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army...

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Build great abs with Calum Von Moger!

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Before Calum Von Moger left Australia on his path to world-wide domination, he took us through his most recent ab training program!Pictured: Calum Von Moger...

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The best womens gym singlet on the market!

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Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's...

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Strong Lift Wear Flex Compression Pants

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Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates,...

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Why you should consume coffee more often!

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The health benefits of coffee are widely advertised and indeed caffeine is a common ingredient found in most pre-workouts, but what exactly are the benefits...

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Grow your calves with these calf training tips!

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It is important to know that the size of your calves is greatly influenced by your DNA, however knowing this should not deter you from...

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Leg day annihilation! Try these tempo-style barbell squats!

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It's a sin to skip leg day, so what do you do when you hit a plateau or feel like switching up your routine? Add...

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