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5 Workout Mistakes You're Probably Making

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Go to the typical commercial gym and have a look around. Chances are, only a small percentage of people know what they’re doing. So many...

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Meet Logan Franklin!

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Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army...

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Reverse Dieting by Matthew St George

By Matthew St George

Reverse dieting is the process of adding calories back into ones diet after a period of deficit. The time frame and approach to this process...

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The best womens gym singlet on the market!

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Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's...

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How to avoid and treat bodybuilding related stretch marks

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Stretch marks, or striae, appear as pink/purple streaks on the skins surface and are associated with rapid growth or weight loss often experienced during pregnancy,...

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Adam Rochester steps it up at the IFBB

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We are proud to announce our boy Adam Rochester placed second at the Victorian IFBB Junior Titles last weekend!Pictured: Adam Rochester centre stage at the...

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Strong Lift Wear Flex Compression Pants

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Our Lift Shorts have become essential leg-day attire and for good reason, but we wanted to design something that can be worn in cooler climates,...

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Grow your calves with these calf training tips!

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It is important to know that the size of your calves is greatly influenced by your DNA, however knowing this should not deter you from...

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Leg day annihilation! Try these tempo-style barbell squats!

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It's a sin to skip leg day, so what do you do when you hit a plateau or feel like switching up your routine? Add...

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