Go to the typical commercial gym and have a look around. Chances are, only a small percentage of people know what they’re doing. So many people go to the gym only to be discouraged because they did not see results or because they ended up hurting themselves in the...
Logan Franklin has been training for nine years. He is a successful personal trainer, fitness model, IFBB Pro and to top it off… US Army Combat Veteran. Having such an impressive history of achievements, we caught up with Logan to know more about his attitude towards training and the...
Reverse dieting is the process of adding calories back into ones diet after a period of deficit. The time frame and approach to this process is quiet a debatable topic and there are many different strategies and ways one can go about this process and it will depend on...
There are SO many nutrition and training related myths out there! Here we debunk what we believe to be some of the most widely believed (and frustrating) myths in the health and fitness industry!Pictured: Adam Rochester is no sucker for bodybuilding myths! "DOMS is an accurate indication of how...
Attention lady lifters! You've spoken and we have listened! Introducing to you our womens T-back range! They're not just a scaled down version of our men's though, they've been designed from scratch to hit all the points you've told us you want! They feature:Made from our much loved CoolTech material they...
Stretch marks, or striae, appear as pink/purple streaks on the skins surface and are associated with rapid growth or weight loss often experienced during pregnancy, growth spurts and bodybuilding. They are a form of skin scarring caused by stretching of the dermis (middle layer of the skin) which in turn causes...
